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Keep investing in marketing During The Pandemic
TechNola Visual Communications
April 22, 2020

Keep investing in marketing During The Pandemic

In a normal recession, the smart move is to spend through it. Keep investing in marketing during the pandemic. Hold your nerve; see if your competitors fold; and hope your brand emerges stronger. That’s still true, but it’s not the full picture of our current predicament. We’re in a public health crisis with both supply-side and demand-side […]
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Do’s and don’ts for marketing measurement during a pandemic
TechNola Visual Communications
April 22, 2020

Do’s and don’ts for marketing measurement during a pandemic

How do you measure your marketing efforts in a time of upheaval? The pandemic has changed the personal and professional lives of everyone around the globe. Those reading this likely work in marketing. You may be reading from home or another remote location, juggling family commitments or home schooling, while dealing with the fact that […]
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Inclusive Ads
TechNola Visual Communications
March 3, 2020

Inclusive Ads are Affecting Consumer Behavior

The Female Quotient partnered with Google and Ipsos this past summer to survey nearly 3,000 U.S. consumers of various backgrounds to understand perceptions surrounding diversity and inclusion in advertising. My team and I asked people about the factors they think are important for a brand’s ad campaign to be considered diverse or inclusive. Specifically, we […]
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How ‘Near Me’ Search Is Growing
TechNola Visual Communications
October 1, 2019

How ‘Near Me’ Helps Us Find What We Need

“Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time. How ‘near me’ search is growing When it comes to shopping searches, we rarely begin with nothing in mind. We might be looking for ideas or […]
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Make Your Cause Marketing Inclusive
TechNola Visual Communications
June 12, 2019

Make Your Cause Marketing Inclusive

It’s not just the message of cause marketing that’s important — it also matters who is featured in your campaigns. This might sound really obvious, but it’s still something that some advertisers struggle with. Make Your Cause Marketing Inclusive Brands have aligned with issues and causes for years, but people don’t trust words — they […]
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Advertising During A Pandemic How to advertise during coronavirus Inclusive Ads Make Your Cause Marketing Inclusive